times 100 wellness brands
12% of Your Money Bleeds on Wellness Supplements Brands
Why Single-Ingredient Supplements Are Winning the Indian Wellness Market Single-ingredient supplements are winning because they offer transparency, targeted benefits, and trust for Indian consumers. The shift is evident across Mumbai gyms, Delhi health stores, and Bengaluru start-ups that now tout clear label claims instead of vague proprietary blends. In 2023,